Redbox, the company that successfully added a challenge to Blockbuster, Netflix and other rental companies is attempting to rival Ticketmaster. Don't rub your eyes, you read correctly. Redbox launched its first ticketing company on Wednesday testing its service in Philadelphia. The next market on the list will be here in Los Angeles and this will occur in early 2013. The company wants to sell a service fee of $1 a ticket versus $10-15 at Ticketmaster plus the cost of the tickets value. The way it worked in Philly was the customer would ether buy at a kiosk or buy and print online or print them out at the theater. "We have credibility as an entertainment brand and feel like we are a great source of discovery," said Anne Saunders Redbox President. Some of the tickets offered are a concert for Carrie Underwood on November 28th and a Film festival later that same month. The company has promised to add more events. This new ticketing service is going to help the company grow in revenue without having to install new kiosks which would have been difficult since it is now used all across the nation. After starting the service here in L.A, the company plans on expanding to other cities across the nation.
This is important to the Industry because more movie tickets will be distributed to the people without them having to wait in line at the theater. One can just ether go to the RedBox at the 7-11 or at any other stores and buy tickets to a movie or you can go online, print the tickets and your off! As a student, well this gives me a more broader pallet of options as to where i could buy tickets to see Frankenweenie for example without having to wait in line at the cinema. As a Future filmmaker, well this places the bait, I mean movie tickets closer to where it is wanted more. If your shopping at Wal-Mart or stopping for a cold one (coca-cola, not beer) at 7-11, you can also buy a pair of tickets to go see that movie your girlfriend or boyfriend have been bugging you about all month or week long. The big question among the industry is How will it use this new service at its disposal in order to get more and more people to go the the local cinema and watch their movies? As for me, What movie shall i go and see? (I'm Looking forward to Frankenweenie by the way!)
Redbox is going to be a big company. This is a good addition to the company. I personally will use this now to go to the movies or so. I agree with you though many people can go their and buy the tickets and get rentals for movies.
ReplyDeleteWell... Sometimes I forget about the fact that most cinemas don't allow you to pre-order tickets. At the arclight, you just get your tickets online. But I guess the lesser theaters need a way to boost ticket sales too.
ReplyDeleteThis is a pretty innovative idea for Redbox. Since their fees are low, I feel like this will be a success. After all, there are a lot of customers who prefer pre-ordering tickets and will probably use this service in order to avoid the lines at the theaters.
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